About me
I’ve spent more than 13 years helping teams make complex products, services, and systems clearer, safer, and easier to use. I’m most at home in ambiguous, high-stakes spaces where understanding the people, workflows, and systems behind the interface matters.
My work spans product design, research, systems thinking, and human factors. I’ve led interdisciplinary teams and end-to-end engagements across healthcare, utilities, finance, SaaS, aerospace, and defense.
Philosophy
01
Design is a team sport
The strongest products come from diverse, low-ego teams that respect each discipline and challenge one another’s assumptions.
02
Evidence over opinion
Research, behavioral data, and market context keep decisions grounded in the people and problems the product serves.
03
Communication is part of the design
How a product speaks to users—and how designers align teams around it—is part of the experience.
04
Ship, learn, improve
Good teams ship, learn, and refine. Deadlines matter, but so does creating a clear path for the next iteration.
Experience
Director of Product Design
HF Designworks
2024–Present
Independent Product Designer
Selected clients, including BombBomb
2016–Present
Design Director
Blink UX
2022–2024
Principal Designer
Blink UX
2020–2022
Designer
Blink UX
2013–2020
Designer and Researcher
HF Designworks
2008–2014